Tommy V Foods LLCFood made from the finest ingredients

Tommy V Foods, LLC mission is to provide great tasting quality food with the freshest possible ingredients that has no trans fats or artificial preservatives. Tommy V Foods, LLC currently has a product line of freshly prepared salsa called TommyV’s Salsa. The product line consist of 5 different types of flavors; Mild, Sweet Fire, Fugosa, MIYO and Cran Slam’n. Not just a salsa or dip….Use as a condiment, as a topping, cook with it, bake with it. TommyV’s Salsa complements and enhances the flavor of many foods and dishes. Tommy V Foods, LLC plans to create more salsa flavors in the near future.

Income is the driving factor in specialty food purchases. Households earning more than $60,000 are 80% more likely to purchase specialty foods than less affluent households. Specialty food shoppers are more educated than the general population, with 54% having a college degree. Household size also influences specialty food purchases.

Two-person households are more likely to purchase specialty foods than people who live alone or in larger households. However, household size, age, and even the presence of children, are not as significant characteristics of specialty food shopper as are income and education.

Tommy V Foods, LLC target market for its product line of TommyV’s Salsas is more likely to be the specialty food shopper. Typical fresh salsa consumers are affluent, live in the suburbs, and lead very health conscious and food-oriented lifestyles. Most are married, own their homes, and have children. The urban elite, generally people 18-24, no children, and living at home, are the most likely purchasers, followed closely by the affluent urban, 25-44 year-old single professionals, who read food magazines and watch the Food Network.

The salsa market is a highly segmented market with large foods manufactures and small processors offering a variety of products, both fresh and shelf-stable. The product line of TommyV’s Salsa will primarily focus on local and regional preferences, playing on consumer loyalty.